Mobile application rewards users for not using the phone while watching a film

Now there are so few places where cellular communication is not available and there is no Internet. Planes and subway stations have been such places until recently, but even there networks are now being held.

Theoretically, cinemas should be a place where you can not take pictures, sit on the Internet and loudly click on the keyboard. Until cinemas start building from materials that do not transmit radio signals, mobile devices will remain a constant problem. But one cinema has come up with a way to get rid of this problem.

The Cinemark network of American cinemas has released the CineMode mobile app for Android and iOS, which allows film fans to receive rewards for not using their phones during the sessions.

How it works

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When the movie starts, you launch the app and click the “ Turn CineMode On ” button. Your screen will turn black and you will be prompted to set the volume to vibrate.

If you stay in CineMode mode throughout the entire movie, you will receive rewards, such as a free stake, when you buy popcorn.



“It’s very important to create an atmosphere for watching movies,” says Marketing Director James Meredith.

Meredith stressed that the network owners asked us to develop a “graceful and creative” solution so that visitors no longer get distracted by calls and text messages.
There is no doubt that this is a very elegant solution, but its effectiveness will still need to be checked whether the application can stop people from using mobile phones during sessions. There remains one more question, how to deal with people who do not use the phone during the sessions, but simply turn on the CineMode mode in order to receive free bonuses.