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Auto-import of cost data from Yandex.Direct to Google Analytics via API

I already wrote about the CostUp service, which is designed to upload cost data to Google Analytics. We took into account the wishes of users and made automatic downloading of data on impressions, clicks and costs from Yandex.Direct into Google Analytics, including on a schedule.

To do this, you need to go through authorization in the Google Analytics API and Yandex.Direct through the CostUp service, select the import parameters and parameters of the UTM tags used by the campaigns (to uniquely identify the campaign from Yandex.Direct) and save the settings of the task to the schedule.

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When you send a job, it is automatically saved in the schedule. Job data is uploaded to Google Analytics every night for the previous day.
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You can configure importing statistics to Google Analytics from several Yandex Direct accounts.

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Source: https://habr.com/ru/post/163205/


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