Social service
Others Online brings people together based on the history of search queries and pages visited. A special toolbar is attached to the IE browser and follows the user.
Surveillance is carried out with the good purpose: to help a person find soulmates. For this, it turns out, it is not necessary to fill out your personal profile in detail or study the profiles of other people. The system Others Online is much easier. While surfing at any time, the user can open the Others Online panel and see who else is currently on the same site and is reading the same page, or who has marked this page for some keywords. If they are found, you can view the contact information of the person, his IM-pager number, mailing address and a link to the profile on the social network Myspace or some other network.
Developers are planning to expand the service in the future, for example, add the ability to search for people directly from the central site by keywords. They position their development not as a social network, but as a directory of users in which you can “google people”. It is at the same time a service web service that can be used by any community, be it Myspace or another social network.
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The Others Online business model assumes that contextual advertising will be displayed in the user directory.