Best Recruiting Videos 2012
By the end of the outgoing year, we collected ten best videos, in which companies advertise themselves as employers. In the English-speaking environment, such videos are called “recruiting videos”. In the selection process, we were guided by two simple principles: the video should have been released this year and become publicly available. In Russia, the volume of the HR branding market is currently estimated by us at about a half billion rubles.
The top ten got videos from Apple, Vkontakte, Twitter, Odnoklassniki, Canadian Intelligence, Starbucks and others. One of the most interesting discoveries of this year is the crazy video from Kixeye:
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In this video, the company's employees talk about the fact that Apple never stops at what has been accomplished, that only the best of the best work there, about their productive collaboration and attention to detail. About the rest and parties of Apple employees, nothing is said, which is a pity.
Twitter
In this video, Twitter decided to make fun of all the clichés of recruiting videos: employee stories about how they like work, joint parties, beautiful offices, all-consuming friendship of colleagues. Rather, see for yourself, it is worth it.
Odnoklassniki didn’t see Twitter videos. There is just everything that requires the laws of the genre, and more. This is one of two Russian commercials in the top ten, and therefore it is worth attention. In addition, this Odnoklassniki office is located in Riga, which immediately gives him a good odds. It is a pity, there is no Xboxbox here, apparently.
Starbuks video is completely dedicated to the internship program. But internships are not for green students, but for fully mature and experienced people, for example, for those who receive an MBA. Photos from holidays in Starbucks, by the way, are posted on Instagram, judging by the video. For non-working activities, the directors gave about the same amount of time as the work, which probably says something. And still, it seems, in Starbucks love different teambuilding.
Facebook
The video about how employees in the most important social network of the world enthusiastically change this world.
At the very beginning of the video, its creators, without false modesty, remind that the social network office is located in Singer’s house on Nevsky Prospect of St. Petersburg. Two young men, a student in appearance, but obviously working as programmers, run somewhere headlong around the office. They run the famous table too. At first you think that they are in a hurry to receive Pavel Durov, but you will learn their true purpose by watching the video to the end.
Shooting advertising the work of the police and special services, it seems, the easiest. Hire a director, screenwriter and cameraman for a couple of days, shooting dynamic blockbusters or spy fighters, and this is in the bag. All the techniques used in the video, developed by the authors to automatism. Yes, and invent nothing special is necessary, it seems that we know almost everything about the work of secret divisions.
This is the most crazy movie in our top ten. Spectators who know English will be especially pleased, but the video series itself, even without an understanding of the meaning, is a pleasure.
Despite the fact that this is a startup, the creators of the video, it seems, are aiming at mature experienced workers. Calm music, nice people, comfortable light office, a lot of different foods and even beer at the expense of the company. In general, a quality product that is made in some places is no worse than Apple's video.
This is our office, you will see it from the windows, here we eat, then we rest, here is the accounting department, here is the marketing, here are the managers and programmers. Extremely simple approach is captivating.
Outside the competition , we had three videos, past which we could not pass. Movie with the Ukrainian army and advertising Intel, unfortunately, came out a long time ago, but they did not lose their coolness. And the “Coffee Cantata” video turned out to be here because it is almost the only video of a sane duration from a Russian company, aimed at the so-called linear staff and causing a smile.
The top ten got videos from Apple, Vkontakte, Twitter, Odnoklassniki, Canadian Intelligence, Starbucks and others. One of the most interesting discoveries of this year is the crazy video from Kixeye:
')
Apple
In this video, the company's employees talk about the fact that Apple never stops at what has been accomplished, that only the best of the best work there, about their productive collaboration and attention to detail. About the rest and parties of Apple employees, nothing is said, which is a pity.
In this video, Twitter decided to make fun of all the clichés of recruiting videos: employee stories about how they like work, joint parties, beautiful offices, all-consuming friendship of colleagues. Rather, see for yourself, it is worth it.
Classmates
Odnoklassniki didn’t see Twitter videos. There is just everything that requires the laws of the genre, and more. This is one of two Russian commercials in the top ten, and therefore it is worth attention. In addition, this Odnoklassniki office is located in Riga, which immediately gives him a good odds. It is a pity, there is no Xboxbox here, apparently.
Starbucks
Starbuks video is completely dedicated to the internship program. But internships are not for green students, but for fully mature and experienced people, for example, for those who receive an MBA. Photos from holidays in Starbucks, by the way, are posted on Instagram, judging by the video. For non-working activities, the directors gave about the same amount of time as the work, which probably says something. And still, it seems, in Starbucks love different teambuilding.
The video about how employees in the most important social network of the world enthusiastically change this world.
In contact with
At the very beginning of the video, its creators, without false modesty, remind that the social network office is located in Singer’s house on Nevsky Prospect of St. Petersburg. Two young men, a student in appearance, but obviously working as programmers, run somewhere headlong around the office. They run the famous table too. At first you think that they are in a hurry to receive Pavel Durov, but you will learn their true purpose by watching the video to the end.
Canadian Intelligence
Shooting advertising the work of the police and special services, it seems, the easiest. Hire a director, screenwriter and cameraman for a couple of days, shooting dynamic blockbusters or spy fighters, and this is in the bag. All the techniques used in the video, developed by the authors to automatism. Yes, and invent nothing special is necessary, it seems that we know almost everything about the work of secret divisions.
Kixeye
This is the most crazy movie in our top ten. Spectators who know English will be especially pleased, but the video series itself, even without an understanding of the meaning, is a pleasure.
Hubspot
Despite the fact that this is a startup, the creators of the video, it seems, are aiming at mature experienced workers. Calm music, nice people, comfortable light office, a lot of different foods and even beer at the expense of the company. In general, a quality product that is made in some places is no worse than Apple's video.
Zendesk
This is our office, you will see it from the windows, here we eat, then we rest, here is the accounting department, here is the marketing, here are the managers and programmers. Extremely simple approach is captivating.
Outside the competition , we had three videos, past which we could not pass. Movie with the Ukrainian army and advertising Intel, unfortunately, came out a long time ago, but they did not lose their coolness. And the “Coffee Cantata” video turned out to be here because it is almost the only video of a sane duration from a Russian company, aimed at the so-called linear staff and causing a smile.
Ukrainian army
Coffee Cantata
Intel
Source: https://habr.com/ru/post/162989/
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