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8 principles to make the product that people want - squeeze out Mike Krieger's speech on 500 Startups' Warm Gun



At the 500 Startups' Warm Gun conference, Mike Krieger, the creator of Instagram, presented his eight key points in Startup creation:

  1. Rely on your experience - The main problem for startups is that they are looking for a problem. Find what you are passionate about, what you understand.
  2. What is your feature - Have your point of view on your startup. Why is it that time now?
  3. Never do without a draft - It is better to spend three, four pieces of paper to discuss the features than three weeks to write a project.
  4. Study every week - Start by asking: “Do people want to upload their photos on the go? Can we make a good filter? ”- Spend a week on research, make a decision on Friday and move on.
  5. Check on those around you - “We call it a bar exam. If you can’t tell your idea in a bar to a guy or girl, then it should be simplified. ” Speak not only with your irritable friends.
  6. To know the moment when it is time to go on - If all the answers are received, it is time to continue.
  7. Acceptance of the wizard of the OZ country for the prototype - no need to do everything at once. Part of the functionality can be simulated. So Michael and Sistrom (another Instagram creator) tested the idea of ​​sending a message that your friend had already connected to the service, manually simulating the behavior of the bot. It turned out that nobody needs it. Since we wrote 0 lines of Python code and these 0 lines of code we dropped.
  8. Constantly create and show your audience - Do not waste a month on creating something, without checking whether someone needs it.


In principle, nothing new, but it is always useful to clarify the correctness of its course.

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Source: https://habr.com/ru/post/161061/


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