mission as inevitable

Many startup creators treat the mission of these as an optional and secondary element, and often forget it altogether. In fact, the mission plays a much more important role in the fate of the project.

Any self-respecting company, even the smallest, has its own mission now. As a well-known specialist in political PR - Sergey Gorin said: “Do not make a person guess, hang a sign on yourself: who you are and what you are doing.” What is the Internet audience worse? The user needs to immediately make it clear why he needs this or that project, what new and good he brings to this world. Writing a mission disciplines the developer and gives the answer to the most important question: “Why?”. In addition, the mission allows you to clearly define the place of a startup in the system - and to have your own place is to be in demand.
How to correctly formulate the mission?

1. Use concepts that are clear to a wide audience.
2. Do not be afraid of high words - the mission concept is global and rarely measurable.
3. Be brief - usually three or four sentences are enough, or even less.
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Examples of successful missions:
The mission of the company "Motorola" - "Wireless".
Aromatic Company - To make aromatization of air an essential attribute of business activity, successful promotional activities and the daily life of people.