Yandex gives advertising network partners $ 2.5 million per month

Yandex has summed up the first results of its advertising network . Over the past year since the launch of a full-scale launch, its audience has increased by 3 times, the monthly number of targeted referrals to advertisers' websites - by 4.3 times, and monthly payments to partners - by 4.5 times.

On average, each partner earns 7,000 rubles a month through the Advertising Network *. In absolute terms, payments are more than 63 million rubles a month.

Participants in the Yandex Advertising Network are the majority of the search sites on the Russian, Ukrainian, and Belarusian Internet. So, the search services Aport.ru, Mail.ru, Gogo.ru, Nigma.ru, Km.ru, Tut.by, All.by, Bigmir.net, Ukr.net, Poisk.ru entered the Advertising Network. In addition, advertisements for Yandex clients are also posted on many popular content resources, including Hand-to-Hand, Livejournal.ru, Liveinternet.ru, Mail.ru news and mail.
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“We carefully monitor the quality of the audience of the Yandex Advertising Network. Accepted indicators of quality assessment are the depth of viewing and the percentage of achievement of target pages (conversion), for example, the order pages, - says Evgeny Lomize, head of advertising technology at Yandex. - These parameters are monitored using Yandex . Metrics . According to our data, the average depth of site browsing and conversion is about the same for both the Yandex Advertising Network and the search for Yandex itself. ”

* Payment data excluding Mail.ru

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