Published report "Marketing in social networks"
Analytical company eMarketer has published a report "Social Media Marketing" . This document contains a detailed overview of the new and very promising marketing platform - online social networks.
According to analysts, social networks on the Internet have not yet established themselves as an effective tool for marketing, but have become a real cultural phenomenon. Of course, they have a huge advertising potential. This year, about $ 280 million will be spent on advertising in social networks only in the USA and another $ 70 million in other countries. In the next four years, the market will grow almost sevenfold. In 2010, US advertisers will leave the web $ 1.86 billion, experts suggest eMarketer.
According to analysts, social networks on the Internet have not yet established themselves as an effective tool for marketing, but have become a real cultural phenomenon. Of course, they have a huge advertising potential. This year, about $ 280 million will be spent on advertising in social networks only in the USA and another $ 70 million in other countries. In the next four years, the market will grow almost sevenfold. In 2010, US advertisers will leave the web $ 1.86 billion, experts suggest eMarketer.
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Source: https://habr.com/ru/post/1606/
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