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Pay or watch ads?

There are many sites on which the number of banners exceeds all possible and impossible quantities. The owners of these sites are well aware that the banners are annoying. But the only alternative at the moment can only be paid entrance to the site. Otherwise, the resource will not survive on the same enthusiasm.

It turns out that the American Association of Direct Marketing Association (DMA) conducted a study and published the results of a user survey about which model of Internet content they prefer.

About 72% of respondents chose the current model, when viewing content is accompanied by advertising. Only 10% of respondents said they regularly use any web resources in which access to articles is provided after payment.
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According to DMA experts, users are generally positive about online advertising, which contributes to the further growth of this market. In my opinion, the sweet word "freebie" will be the engine of advertising for a long time.

Source: https://habr.com/ru/post/16035/


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