Perhaps, many people remember the scandalous promotional video released by Nokia before the September presentation of the Lumia 920. Then The Verge journalists found out that this video was not shot on the Nokia Lumia 920, but on some kind of SLR camera, and it was not actually being shot in parallel on a bicycle by a young man, and by an operator sitting in a van. And now the Nokia Lumia 920 became available and we decided to ride the greats in order to test the operation of the “floating lens” in the Lumia 920.
For those who do not remember the original video, here is an extended version of it: ')
When the scandal broke out and Nokia was caught in the camera substitution, I suggested that in fact, this substitution, like the whole scandal around the video, planned that all this is marketing, so to speak, is intended to draw attention to the camera 920 PureView. In comments to this post on Habré many different considerations were expressed, both skeptical and positive. Lichnor, I stayed with my opinion and just began to wait for the release of Lumia 920.
And so, now, when I had a test samp orc, my friends and I made an attempt to remove another remake of the promo video, this time on the camera itself Lumia 920. In September, after directly during the scandal around the promotional video, we attempted to remove a remake of the Nokia 808 PureView:
Now I deliberately did not add music and somehow process the video. I think in this original form it is much more revealing.
Those who do not believe that the video was shot exactly on the Nokia Lumia 920, I am addressing this video, which was shot on the Nokia 808 PureView.
Generally, in the week before I had a Lumia 920, we took a bunch of stuff that we could easily mount in a small film. The theme of mobile, smartphone video is exactly the topic that led me to ah-ti journalism. I became interested in smartphones and tablets, operating systems and other nuances of this market when I realized that sooner or later the moment would come when a full-fledged film, quite suitable for display on a 6x2 meter screen, could be removed on any or almost any phone. And then the cinema will change as well as the music industry changed in its time, when electricity came to sound and the first massive electric guitar Fender Telecaster appeared in the stores. It was 1949. What was the music industry then, and what it became after some 10 years, in the early 60s of the last century.
How the cinema-language will change, how filmmakers mutate, what new film distribution formats will appear with the development of mobile shooting technologies - all these are questions that interest me much more than the finger-sucked war of software platforms or patents. Gadgets have long been not only a means of consumption, but also a means of producing content. And if the user is not given the opportunity to monetize this content (primarily in the field of cinema-video), sooner or later the it industry will slow down the pace of development, or even choke on the traditional crisis of overproduction for the capitalist model.
To this topic, as well as to the very "space" Lumia 920, I will repeatedly return in my posts on Habré.