Facebook introduces "advertising friends"
The social network Facebook has announced plans to introduce on its website an innovative advertising model that will make the most of behavioral and social targeting. Any commercial company will have the opportunity to create its own advertising page on a social network, as if it is an ordinary user, and to register "friends" from among users. Thanks to the social networking engine, consumers can be tied to commercial brands as tightly as they have never been before, and the spread of advertisements is accelerated by viral marketing.
Considering that Facebook is currently working on creating a global platform for social applications, supports open APIs and allows you to export widgets from other sites, the prospects for a new “social advertising” technology seem to be truly global. Although the idea of ​​“advertising friends” in a social network is not new, but due to its openness, the social advertising engine Facebook can claim to be the de facto standard on the Internet. The new technology of advertising friends - it can also be called "social advertising" or "friendly advertising" - due to its interactivity in the future, it can completely replace outdated textual contextual advertising. By the way, for this reason, Google has to do something on the social networking market, although its recent actions are somewhat like panic in their unpredictability.
However, by Google it may be too late to do something, because Facebook is rapidly gaining momentum, and this site has already caught up with Google in attendance .
The news from Facebook came a few days after the news of a major deal with Microsoft , according to which the latter receives an exclusive right to advertise on the social networking site. But Facebook explains that Microsoft is not related to the experiment. Developers are testing fundamentally new advertising technologies.
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"The next hundred years will change the world of advertising, and these changes began today," said Mark Zuckerberg, founder of Facebook, during a presentation of the social advertising engine to representatives of the largest US advertising agencies. - Broadcast advertising message to the audience is now not enough, you need to be included in the discussion.
Considering that Facebook is currently working on creating a global platform for social applications, supports open APIs and allows you to export widgets from other sites, the prospects for a new “social advertising” technology seem to be truly global. Although the idea of ​​“advertising friends” in a social network is not new, but due to its openness, the social advertising engine Facebook can claim to be the de facto standard on the Internet. The new technology of advertising friends - it can also be called "social advertising" or "friendly advertising" - due to its interactivity in the future, it can completely replace outdated textual contextual advertising. By the way, for this reason, Google has to do something on the social networking market, although its recent actions are somewhat like panic in their unpredictability.
However, by Google it may be too late to do something, because Facebook is rapidly gaining momentum, and this site has already caught up with Google in attendance .
The news from Facebook came a few days after the news of a major deal with Microsoft , according to which the latter receives an exclusive right to advertise on the social networking site. But Facebook explains that Microsoft is not related to the experiment. Developers are testing fundamentally new advertising technologies.
')
"The next hundred years will change the world of advertising, and these changes began today," said Mark Zuckerberg, founder of Facebook, during a presentation of the social advertising engine to representatives of the largest US advertising agencies. - Broadcast advertising message to the audience is now not enough, you need to be included in the discussion.
Source: https://habr.com/ru/post/15928/
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