According to the MTV management, the channel
is going to launch its own service on the Internet, similar to
YouTube . Considered and options for the acquisition of such a service.
According to Judy McGrath, YouTube created a “new definition of social video,” and this is the most important event on the global media space in the past six months. On the Internet, the number of videos created by the most users is growing exponentially. Obviously, the wave of amateur video will soon overwhelm traditional TV. Youth music channels, such as MTV and VH1, tend to be the first to jump on this wave.