Why did Stanford University change its logo?

Stanford University, which gave the IT world many of the geniuses who created Google, Yahoo, Hewlett-Packard and other successful technology companies, officially announced the change of the logo.

Logo before and after the change:


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According to Business Insider , a university spokeswoman Lisa Lapin explained this for several reasons.

First, the old logo is not suitable for the digital era. It was created for distribution in print and static form. The font in it is too thin and elegant - the logo was poorly visible on the web pages, and also poorly suited for the screen of mobile devices.

Secondly, there was a problem with licensing the Sabon font used in the old logo. The university had to pay royalties every time it was necessary to use the badge in a new place.

To create a new logo, the university hired the design firm Bright . They spent time studying the architecture of university buildings, and eventually created a font that reflects this architecture, and especially the arches of the main building.

Thus, now Stanford has its own unique font for the logo, which they can use without having to pay royalties. The press center will also begin using new open-source fonts for online communications and printing: Source Sans Pro and Crimson Text.

PS: Neither the emblem of the university with the tree and the big S, nor its seal has changed.