E1.ru specialists are now promoting the Mail.Ru project in Yekaterinburg
Today Mail.Ru announced the opening of a sales office in Yekaterinburg. This is the second regional office of Mail.Ru, the first one was opened in Nizhny Novgorod and is an office of developers (like the Yandex office created in the Ural capital last year).
“At the first stage, the office in Yekaterinburg will mainly solve the tasks of the company's commercial service,” says Dmitry Grishin, general manager of the commercial service of Mail.Ru, “However, in the future, we plan to expand the scope of the branch’s activities. They will also be engaged in the adaptation of portal services for regional users. ”
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Today there is practically no regional content for Mail.Ru. The company plans to sell Ekaterinburg advertisers the attention of the local audience of the federal project. During the week, 209 thousand Internet users of Yekaterinburg go to Mail.Ru, while the weekly audience of the leading local site E1.ru is 196 thousand users (E1.ru visitors from other regions are not counted here, which is about 12% of visitors portal). At the same time, the company's specialists said that they plan to compete not with local Internet resources, but with other advertising carriers of our city.
“The representative office in Yekaterinburg is the first regional sales office of Mail.ru, a kind of launching pad for testing our ability to penetrate the regions,” said Denis Kharlamov, Regional Development Director of Mail.ru.
Today, two people work in the Urals sales office: Lydia Tretyakova, head of the Ural-Siberian direction, well known in Yekaterinburg as a former head of the Internet portal www.E1.ru , and Nikitina Lera, senior sales manager, who worked for three years Ekaterinburg portal.
Mail.ru's business is based on the sale of media (banner) advertising. In Yekaterinburg, the company plans to work mainly with direct advertisers and plans to soon occupy 25% of the media market for Internet advertising in the Urals capital.
Ekaterinburg advertisers are invited to buy thousands of banner impressions on Mail.ru with geo-targeting to their city and the possibility of limiting the number of banner impressions to a unique user. For the period of entering the new market, Mail.ru developed a special offer for the first customers, reducing the cost of placing a banner almost three times (the first customers will be able to buy 1 million impressions for 57 thousand rubles). At the same time, the cost of a thousand hits on Mail.ru is practically caught up with the price of placing a similar banner on E1.RU.
Next year, the company intends to conduct a series of educational seminars for Ekaterinburg advertisers, explaining to them what “thousand impressions”, “unique user”, “geo-targeting” and other Internet concepts are.
“At the moment in Yekaterinburg there is a very acute shortage of advertising sites covering the Internet audience of the capital of the Urals, and meeting the modern requirements of both regional and large federal advertisers. This need is intended to satisfy Mail.ru advertising media, which are intended primarily for clients such as banks, car dealers, travel companies, mobile operators, premium brands, ”the company said in a press release.
Related Links:
Mail.ru will be registered in Yekaterinburg
In the E1.RU changed the top management
741 Studios opens an office in Yekaterinburg
Yandex is preparing to open an office in Yekaterinburg
Pavel Braslavsky will manage the Yandex office in Yekaterinburg
Source: Business Quarter
“At the first stage, the office in Yekaterinburg will mainly solve the tasks of the company's commercial service,” says Dmitry Grishin, general manager of the commercial service of Mail.Ru, “However, in the future, we plan to expand the scope of the branch’s activities. They will also be engaged in the adaptation of portal services for regional users. ”
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Today there is practically no regional content for Mail.Ru. The company plans to sell Ekaterinburg advertisers the attention of the local audience of the federal project. During the week, 209 thousand Internet users of Yekaterinburg go to Mail.Ru, while the weekly audience of the leading local site E1.ru is 196 thousand users (E1.ru visitors from other regions are not counted here, which is about 12% of visitors portal). At the same time, the company's specialists said that they plan to compete not with local Internet resources, but with other advertising carriers of our city.
“The representative office in Yekaterinburg is the first regional sales office of Mail.ru, a kind of launching pad for testing our ability to penetrate the regions,” said Denis Kharlamov, Regional Development Director of Mail.ru.
Today, two people work in the Urals sales office: Lydia Tretyakova, head of the Ural-Siberian direction, well known in Yekaterinburg as a former head of the Internet portal www.E1.ru , and Nikitina Lera, senior sales manager, who worked for three years Ekaterinburg portal.
Mail.ru's business is based on the sale of media (banner) advertising. In Yekaterinburg, the company plans to work mainly with direct advertisers and plans to soon occupy 25% of the media market for Internet advertising in the Urals capital.
Ekaterinburg advertisers are invited to buy thousands of banner impressions on Mail.ru with geo-targeting to their city and the possibility of limiting the number of banner impressions to a unique user. For the period of entering the new market, Mail.ru developed a special offer for the first customers, reducing the cost of placing a banner almost three times (the first customers will be able to buy 1 million impressions for 57 thousand rubles). At the same time, the cost of a thousand hits on Mail.ru is practically caught up with the price of placing a similar banner on E1.RU.
Next year, the company intends to conduct a series of educational seminars for Ekaterinburg advertisers, explaining to them what “thousand impressions”, “unique user”, “geo-targeting” and other Internet concepts are.
“At the moment in Yekaterinburg there is a very acute shortage of advertising sites covering the Internet audience of the capital of the Urals, and meeting the modern requirements of both regional and large federal advertisers. This need is intended to satisfy Mail.ru advertising media, which are intended primarily for clients such as banks, car dealers, travel companies, mobile operators, premium brands, ”the company said in a press release.
Related Links:
Mail.ru will be registered in Yekaterinburg
In the E1.RU changed the top management
741 Studios opens an office in Yekaterinburg
Yandex is preparing to open an office in Yekaterinburg
Pavel Braslavsky will manage the Yandex office in Yekaterinburg
Source: Business Quarter
Source: https://habr.com/ru/post/15817/
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