Ratings of merchants on Google and their use of Adwords

Stars in Google Adwords

Everyone who has long been working with contextual advertising in Google Adwords, constantly tries to optimize their campaigns and display them in the Top 3, increasing the CTR of the keywords and the advertisements themselves.

Google is actively developing and regularly throwing raw meat to internet marketers as new features in context. At first, these were additional links to the texts of advertisements, then an expanded heading appeared, and now all of Europe wants to “catch the star,” namely, it wants to win a good seller rating. What is this rating and why is it needed?

What is seller rating

Seller's rating in ads is a kind of assessment of the advertiser / seller / service provider by his clients / customers of goods and services. The ratings of sellers are characterized to a large extent by specific firms, rather than individual products, they are displayed as yellow stars in the ad text:







I think it’s not necessary to explain how yellow stars increase ad clickability.

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How to get seller rating

While this feature is available only for residents of Germany, France, Holland, USA and the UK. Most likely, the stars will soon come to Russia. If someone promotes an international site, ads, for example, are running in google.de and google.fr, then the rating will be general, regardless of the number of assessments in each country, their total amount will be shown.

To get a seller rating, you need to register your company on one of the evaluation portals (and preferably several), in France, for example, Poulpeo, Trusted Shop, Ekomi, Ciao, etc. The latter is an international appraisal portal and also operates in the German and English markets.

You can view reviews using Google: https://www.ggoogle.d/prouds/seller? Zmi = site_name_non_ www. For example, www.google.de/products/seller?zmi=google.de

Is it possible to disable the seller’s rating if it is not good enough?

Of course, the presence of a large number of good reviews increases the effectiveness of contextual advertising. But can reviews hurt? Answer. - Not. If the company is not appreciated, reviews can be disabled by filling out this form .

What do residents of Russia

In my opinion, you should pay attention to the emerging appraisal services and rating portals, but don’t rush to enter your sites there instantly, otherwise the story may repeat with the inclusion of sites in thousands of directories, and then getting into black lists, loss of positions in search results, and sometimes and a full ban. Stay tuned for Google news and updates on the seller rating article . If the site is international, use the services of the above countries, because when the stars come to Russia, you will already have your rating. It is important not to forget that the rating will be published to Google in the presence of at least 10 reviews and is updated annually. And most importantly - sell and promote high-quality products and services, this is the easiest way to get positive feedback.