Red cat will tell you about Renault
The campaign slogan is “Renault Scenic Conquest. A particularly bright person ”, and a bright, energetic website perfectly matches the concept . The new car is advertised not only on the Internet, but also in the press, outdoor advertising and on FlyCards postcards.
The site used a large number of 3D graphics and animation. So far, this is most likely atypical for Runet, although foreign automakers have long been actively using these tools on their websites (MediaRevolution.Ru emphasized this more than once). The protagonist of the site Scenic Conquest is a three-dimensional red cat that accompanies visitors throughout the entire virtual tour. The authors of the campaign emphasize that with the help of this character Renault personalizes communication with site visitors.
The car animation site was launched on October 15, 2007. Less than a day since the launch of the site, more than 7,000 people visited it, which was an absolute record for Renault promo sites.
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The main audience of the car are young socially active women. Therefore, the Carat media agency proposed for the banners of Scenic Conquest platforms, aimed primarily at women: Mail.ru (mailboxes owned by women; the sections “Lady”, “Playbill” and “TV”), ICQ, Rambler.ru (headings Horoscopes, Dating), women's portals Ameno.ru, Damochka.ru and Wmj.ru, as well as the ticket portal Kontramarka.ru.
The site used a large number of 3D graphics and animation. So far, this is most likely atypical for Runet, although foreign automakers have long been actively using these tools on their websites (MediaRevolution.Ru emphasized this more than once). The protagonist of the site Scenic Conquest is a three-dimensional red cat that accompanies visitors throughout the entire virtual tour. The authors of the campaign emphasize that with the help of this character Renault personalizes communication with site visitors.
The car animation site was launched on October 15, 2007. Less than a day since the launch of the site, more than 7,000 people visited it, which was an absolute record for Renault promo sites.
')
The main audience of the car are young socially active women. Therefore, the Carat media agency proposed for the banners of Scenic Conquest platforms, aimed primarily at women: Mail.ru (mailboxes owned by women; the sections “Lady”, “Playbill” and “TV”), ICQ, Rambler.ru (headings Horoscopes, Dating), women's portals Ameno.ru, Damochka.ru and Wmj.ru, as well as the ticket portal Kontramarka.ru.
Source: https://habr.com/ru/post/15703/
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