Beeline and Walt Disney signed a contract
The VimpelCom Company and the Walt Disney Company of the CIS concluded an agreement on the joint promotion of the film Enchanted. The action in support of the film started today.
“Enchanted” is the story of Princess Giselle, which the curse of an evil witch transfers from a cartoon fairy tale to modern New York, turning her into a living girl.
As you know, Beeline and Walt Disney also collaborated in the framework of the Pirates of the Caribbean - 3: At the End of the World and Ratatouille projects. VimpelCom notes that these projects have shown how fruitful the teamwork is. The management of both companies concluded that their partnership increases the value of both brands, as a result of which it was decided to conclude a longer-term and full-fledged contract.
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Previously, the joint activity of partners was only to create a mono-brand voice portal 0535, by calling to which Beeline subscribers could take part in a quiz with prizes from Walt Disney. Now the companies have launched a full-fledged advertising campaign, which includes not only the creation of a mono-brand portal, but also advertising on music channels, in Internet resources, as well as in print media. In addition, the Disney World wap-portal is already in operation, where Beeline subscribers can get acquainted with the news of the Walt Disney Company.
“Disney strives to use innovative communication channels all over the world, and we are happy to develop a mobile business in Russia,” said Marina Zhigalova-Ozkan, Director General of the Walt Disney Company of the CIS.
“Enchanted” is the story of Princess Giselle, which the curse of an evil witch transfers from a cartoon fairy tale to modern New York, turning her into a living girl.
As you know, Beeline and Walt Disney also collaborated in the framework of the Pirates of the Caribbean - 3: At the End of the World and Ratatouille projects. VimpelCom notes that these projects have shown how fruitful the teamwork is. The management of both companies concluded that their partnership increases the value of both brands, as a result of which it was decided to conclude a longer-term and full-fledged contract.
')
Previously, the joint activity of partners was only to create a mono-brand voice portal 0535, by calling to which Beeline subscribers could take part in a quiz with prizes from Walt Disney. Now the companies have launched a full-fledged advertising campaign, which includes not only the creation of a mono-brand portal, but also advertising on music channels, in Internet resources, as well as in print media. In addition, the Disney World wap-portal is already in operation, where Beeline subscribers can get acquainted with the news of the Walt Disney Company.
“Disney strives to use innovative communication channels all over the world, and we are happy to develop a mobile business in Russia,” said Marina Zhigalova-Ozkan, Director General of the Walt Disney Company of the CIS.
Source: https://habr.com/ru/post/15701/
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