Long-awaited update of Google Analytics: Universal Analytics

At the Analytics Partners Summit in Mountain View, Google announced the release of a beta version of a new data collection protocol called Universal Analytics. This is an extremely important “under the hood” update that will allow you to:

• Pass the user ID to Analytics on the site in order to read unique users correctly.
• Configure most of the counter settings (list of search engines, session duration, keywords are exceptions) in the admin panel, and not in the JS code.
• Transfer data to Analytics from any system using the open tracking API, not just from websites.
• Add to Analytics information about conversions that have occurred offline (by sending special events, for example, from CRM).
• Add new indicators and parameters (dimensions and metrics) to the Analytics interface.
• Send traffic information to the meter to calculate ROI.

While this functionality is in the closed beta. You can request access on this page .
')
They promise changes in tagging links and other news, waiting.

Post in blog Analytics (english) .

More detailed description (english) .

Finally!