It may seem paradoxical in the age of digital music, but vinyl - the favorite physical format of audiophiles and rock music collectors - is ready to take the former leading position in the market.
Talking with a person who is associated with the business of independent labels or with the DJ scene, you will encounter a uniformly optimistic picture of the vinyl market. From the words of independent labels and distributors it is clear that the
popularity of vinyl is growing .
The factories are still stamping vinyl discs and many people still love them because, as vinyl proponents tell you, they provide a great connection between musicians and their fans. Many of the current lovers of good music will prefer to listen to vinyl at home, although they will take an mp3 player on the road.
Matador spokesman Patrick Amory (Patrick Amory) says that “for many of us, and especially for many of the musicians, vinyl discs are the right medium. The size and appearance of the cover, the division of the album into two sides, the best sound quality - all this makes vinyl the choice of real music lovers. ”
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Due to the fact that audiophiles also use mp3 players, Matador and other labels, along with a vinyl record, give coupons that can be used to download an album in mp3 format. Amory says that couponing is “terribly popular.”
CDs are no longer distinguished by either mobility or sound quality. Despite the fact that the CD has a more dynamic range, the company's recording CDs compress audio to achieve greater volume. Vinyl also gives high-quality analog, soft and richer sound.
Don MacInnis, owner of Record Technology in California, predicts a 25% increase in vinyl production compared to last year by the end of 2007. And he spoke not only about dance music for DJs, he spoke about all music in general: these are new albums, reissued, belonging both to major labels and independent ones ... This is jazz, blues, classical music, popular, rock ...
Two weeks ago on the site of perhaps the most famous online store Amazon.com even appeared a
special section entirely devoted to vinyl.
Jonathan Lamy, director of the American Association of Record Companies, even though the RIAA does not observe the rise in vinyl, Nielsen SoundScan, on the contrary, recorded an increase in vinyl sales by the end of last year. And this despite the fact that from 2000 to 2006, the demand for vinyl fell by 43%.