Behavioral Marketing Victims Form the “Do Not Track List”

To counter intrusive marketing, which is becoming more technological, American privacy advocates began planning to create a “Do Not Track List”. The idea is simple. If your name is on this list, then advertisers will be prohibited by law to apply behavioral marketing to you, that is, track your actions, tastes and habits in order to select the most suitable product. Nowadays, behavioral marketing is used in relatively primitive forms only on the Internet using cookies, but experts already foresee the time when personal advertising will be able to display every billboard on the street and every package of chips in the store, after scanning the retina of your eye.

The “Do Not Track List” list is formed by analogy with the “Do Not Call Registry” list - a legally established list of telephone numbers that are not allowed to call telemarketing workers.

via AdAge.com