Android monetization is growing with each new version.
With each new version of Android, the monetization of the platform improves, reports Tapjoy. According to the latest report, the Jelly Bean version generates an average of $ 1.63 per user (ARPU).
During September, Tapjoy analyzed the level of monetization and conversion of users to Android and found that, with the exception of the Honeycomb tablet, each new version of the operating system receives more ARPU than the previous one.
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For example, users with Eclair 2.1 (released in January 2010) are not monetizing very well, actually bringing in half the money than Jelly Bean users.
According to Google itself, the most popular version of the OS is Gingerbread, which generates ARPU at $ 1.20. In June, Google introduced the Android Platform Developers Kit (PDK), which targets OEMs and gives them early access to new versions of the system. So far, however, it had little effect on the speed of the update. In addition, the company is making every effort to increase the number of "connected" credit cards to the store, accustoming users to pay - with sales, subscriptions, and gift cards (which are valid only when you activate your own credit card).
Tapjoy's report is interesting in letting us understand how platform fragmentation is holding back monetization and, most importantly, how app revenue is likely to grow. In addition, it perfectly highlights those platforms that you should focus on when creating your applications.
During September, Tapjoy analyzed the level of monetization and conversion of users to Android and found that, with the exception of the Honeycomb tablet, each new version of the operating system receives more ARPU than the previous one.
')
For example, users with Eclair 2.1 (released in January 2010) are not monetizing very well, actually bringing in half the money than Jelly Bean users.
According to Google itself, the most popular version of the OS is Gingerbread, which generates ARPU at $ 1.20. In June, Google introduced the Android Platform Developers Kit (PDK), which targets OEMs and gives them early access to new versions of the system. So far, however, it had little effect on the speed of the update. In addition, the company is making every effort to increase the number of "connected" credit cards to the store, accustoming users to pay - with sales, subscriptions, and gift cards (which are valid only when you activate your own credit card).
Tapjoy's report is interesting in letting us understand how platform fragmentation is holding back monetization and, most importantly, how app revenue is likely to grow. In addition, it perfectly highlights those platforms that you should focus on when creating your applications.
Source: https://habr.com/ru/post/156063/
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