Runetology (170): Arseny Tarasov, Head of Adobe Russia

Arseny Tarasov about why a modern leader needs to be skilled in acting, how to reduce the price of a product from $ 700 to $ 50, and whether it is possible to divert all the software on the Internet.

Interview with guest:

• Why Adobe products seem to users unnecessarily expensive?
  
• For whatever reason, the word "seller" for 20 years of capitalism in Russia remained abusive?
  
• Practical unit: the selection methods of "intelligent salespeople."
  
• "IT, advertising and telecom, which previously existed independently of each other, are combined."
  
• "Complete care in the cloud and work on a subscription is our strategic direction."
  
• Will Freemium win other monetization models?
  

Download file (46.7 MB / 01: 06: 32 MP3, 96 kbps)
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