Budget forecast from Yandex.Direct is available to all

Yandex.Direct has opened for everyone a tool for preliminary assessment of the monthly budget of advertising campaigns. Now, each Yandex client can get an approximate forecast of the costs of contextual advertising without spending time and money on a trial order, but only setting the parameters of the upcoming campaign. Previously, such an opportunity was provided only to Yandex partner agencies.


The approximate budget forecast is based on Yandex.Direct statistics. When estimating the budget of an advertising campaign, key phrases are taken into account for which ads will be displayed, region of display, position of ads on the Yandex search results pages.

“We have accumulated statistics for more than a million contextual ads, and based on it, we can approximately predict the advertiser’s monthly budget for Direct,” says Olga Vysotskaya, Yandex.Direct Head. - Of course, such an assessment is not absolutely accurate, because besides the keywords, the text of the advertisement is also influenced by the text of the advertisement, which may or may not be successful. This tool has proven itself in the work of partner agencies of Yandex, and we are pleased to finally offer it to all our customers. ”
')
(c) company.yandex.ru/news/2007/1030

Features of the work are described here .