Yandex.Direct makes forecasts
Yandex.Direct has introduced a tool for preliminary assessment of the monthly budget of advertising campaigns. In it you can get an approximate forecast of costs for contextual advertising without spending time and money on a trial order, but only by setting the parameters of the upcoming campaign. Previously, such an opportunity was provided only to Yandex partner agencies.
The approximate budget forecast is based on Yandex.Direct statistics. When estimating the budget of an advertising campaign, key phrases are taken into account for which ads will be displayed, region of display, position of ads on the Yandex search results pages.
“Based on statistics, we can predict the advertiser’s monthly budget for Direct,” says Olga Vysotskaya, Yandex.Direct Head of Service. ”
However, such statistics, as agreed in Yandex, are not very accurate.
“In addition to keywords, the text of the advertisement is also influenced by the text of the advertisement, which may or may not be successful,” continues Olga.
The approximate budget forecast is based on Yandex.Direct statistics. When estimating the budget of an advertising campaign, key phrases are taken into account for which ads will be displayed, region of display, position of ads on the Yandex search results pages.
“Based on statistics, we can predict the advertiser’s monthly budget for Direct,” says Olga Vysotskaya, Yandex.Direct Head of Service. ”
However, such statistics, as agreed in Yandex, are not very accurate.
“In addition to keywords, the text of the advertisement is also influenced by the text of the advertisement, which may or may not be successful,” continues Olga.
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Source: https://habr.com/ru/post/15566/
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