SMM 2.0
In this post I suggest the name of a particular phenomenon. For the correct name clarifies the essence, evokes relevant associations and, by becoming generally accepted, facilitates communication. The concept of smm (social media marketing) is familiar at some level, apparently, everything: brand promotion in social networks. This is done by specially hired people or services. There is also an option when fans do it for free just because of a sincere love for the product. Apple is probably the most suitable example. In principle, such an option could be called smm 2.0, but the context of using the term smm implies purposeful, not spontaneous activity. And here there are examples when its users are promoting the brand, but not unselfishly and not necessarily because of sincere love.
1. Like directly in exchange for a service (I don’t remember the examples right now, by the way I want to try in one of my future projects).
2. Access to a hidden part of the text or the ability to watch a video, download, in other words, access to content in exchange for a like. Here's an example post about it.
3. Advertising by users on their pages in social networks - the user's income depends on the views and likes of this advertisement. This is how seedr.ru works. And here they write that “companies offer to pay from 200 hryvnia only for the fact that the user has put Like on the organization’s page and shared a link with his“ friends ”. But, of course, such money is not distributed to everyone. You must have at least one thousand people on your friend list. ”
4. Advertising as a condition of participation in the (free) lottery. Project prizarium.ru . Cool idea to ensure mass, I liked it.
5. Discounts in exchange for likes. For example, the presentation is not currently working advertising service buybylike .
6. Discounts and bonuses are proportional to the rating of user influence in social networks. Practicing Klout.com rating service.
An example from point 3 about seedr.ru is categorized as Cost Per Action. According to Wikipedia , this is “a payment model for online advertising, in which only certain user actions on the advertiser's website are paid.” So it would not seem necessary to invent new terms. But first, note that Klout does not oblige the user to like, post, or do anything at all. He only hopes for such actions. Those. there is not necessarily an “action”. Secondly, like for access to content and like in exchange for a direct service - this is not really advertising in the traditional sense, there is no measured “cost” here.
However, in all the examples listed above, there is a common thing - these are promotion methods that are close in meaning to smm, but unlike the usual smm, they are all associated with the direct involvement of users in this promotion. Therefore, it seems logical to designate such an approach with the special term smm 2.0.
1. Like directly in exchange for a service (I don’t remember the examples right now, by the way I want to try in one of my future projects).
2. Access to a hidden part of the text or the ability to watch a video, download, in other words, access to content in exchange for a like. Here's an example post about it.
3. Advertising by users on their pages in social networks - the user's income depends on the views and likes of this advertisement. This is how seedr.ru works. And here they write that “companies offer to pay from 200 hryvnia only for the fact that the user has put Like on the organization’s page and shared a link with his“ friends ”. But, of course, such money is not distributed to everyone. You must have at least one thousand people on your friend list. ”
4. Advertising as a condition of participation in the (free) lottery. Project prizarium.ru . Cool idea to ensure mass, I liked it.
5. Discounts in exchange for likes. For example, the presentation is not currently working advertising service buybylike .
6. Discounts and bonuses are proportional to the rating of user influence in social networks. Practicing Klout.com rating service.
An example from point 3 about seedr.ru is categorized as Cost Per Action. According to Wikipedia , this is “a payment model for online advertising, in which only certain user actions on the advertiser's website are paid.” So it would not seem necessary to invent new terms. But first, note that Klout does not oblige the user to like, post, or do anything at all. He only hopes for such actions. Those. there is not necessarily an “action”. Secondly, like for access to content and like in exchange for a direct service - this is not really advertising in the traditional sense, there is no measured “cost” here.
However, in all the examples listed above, there is a common thing - these are promotion methods that are close in meaning to smm, but unlike the usual smm, they are all associated with the direct involvement of users in this promotion. Therefore, it seems logical to designate such an approach with the special term smm 2.0.
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Source: https://habr.com/ru/post/155639/
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