Correct social share buttons
Social networks are increasingly penetrating our lives: today the presence of a site or group on social networks is the norm rather than the exception, and many Vkontakte users use their feed as an aggregator of news from their sites of interest. The easiest and probably effective way to attract traffic from social networks is to place share buttons on the site’s pages. In this article there is a bit of discussion about the problems of such buttons and an attempt to find the perfect solution.
This is the most obvious problem: there are many social networks, each with its own share-block design. Separately, they look quite decent, but when you install all together it turns out a complete mess. What to do with it? First, you can just leave one or two social networks, it will not look so awful. Secondly, you can use the usual icons with a share-link. Unfortunately, in the first case, users of “secondary” social networks go through the forest, and in the second case there are no puzomerok visible - the number of likes and tweets.
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At the time of fast Internet, less and less have to think about optimizing the download speed of the site. However, every year the number of mobile Internet users is growing, which so far cannot boast of high speeds. A social buttons can significantly slow down the download site. An interesting fact: back in 2007, Amazon said that every extra 100ms when downloading a site reduces sales by 1%. And Google since 2010 takes into account the download speed when ranking sites in search results. And do you want to put native buttons after that?
Fortunately, there are many services with the help of which you can install one button “Share” on your website, which unites all the necessary social networks at once. The “Share” block from Yandex is the most popular tool in Runet. And it is really good: neat icons, concise code, and even the presence of an API for developers. But as always, I want something more. For myself, I determined the following criteria for the ideal service of social buttons:
PLUSO is a young service that meets all the above requirements, here are the buttons it allows you to do, more than 300 variations in total:
And what social button services do you use?
Appearance
This is the most obvious problem: there are many social networks, each with its own share-block design. Separately, they look quite decent, but when you install all together it turns out a complete mess. What to do with it? First, you can just leave one or two social networks, it will not look so awful. Secondly, you can use the usual icons with a share-link. Unfortunately, in the first case, users of “secondary” social networks go through the forest, and in the second case there are no puzomerok visible - the number of likes and tweets.
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Speed ​​performance
At the time of fast Internet, less and less have to think about optimizing the download speed of the site. However, every year the number of mobile Internet users is growing, which so far cannot boast of high speeds. A social buttons can significantly slow down the download site. An interesting fact: back in 2007, Amazon said that every extra 100ms when downloading a site reduces sales by 1%. And Google since 2010 takes into account the download speed when ranking sites in search results. And do you want to put native buttons after that?
What to do?
Fortunately, there are many services with the help of which you can install one button “Share” on your website, which unites all the necessary social networks at once. The “Share” block from Yandex is the most popular tool in Runet. And it is really good: neat icons, concise code, and even the presence of an API for developers. But as always, I want something more. For myself, I determined the following criteria for the ideal service of social buttons:
- The presence of Russian social networks
- Fast and flexible block customization
- The counter summarizing clicking on the icons of all services
- The ability to send a page to Evernote, by mail, bookmark, and print.
- Reliability
PLUSO is a young service that meets all the above requirements, here are the buttons it allows you to do, more than 300 variations in total:
And what social button services do you use?
Source: https://habr.com/ru/post/155551/
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