A look from Google on site optimization
On my company's website, I posted my translation of an interview with Andre Weier (Andre Weyher), in the past - an employee of the Google Search Quality Department, which he gave to Australian Internet marketer James Norquay. Since the entire text is quite long, here I will list the main (in my opinion, new) points. If someone is interested in the full text of the translation - the address in the discussion below, out of modesty . Interview fresh, October 16 this year.
The main idea of ​​the interview is “if you want your site to be higher in the search results, make it as if there is no SEO. This is waiting for you and the user, and Google. "
Several interesting answers to Andre, which to me (and to the commentators on the original interview on the James website) did not seem so trivial (sorry, if you already know this, all of a sudden someone else does not know):
1. The keywords (anchors) from which links come to your website are divided into commercial and non-commercial by Google;
2. more than 2 commercial keywords in a tag
3. links from “good” pages have orders of magnitude more weight than links from “bad” (this is so clear, but the ratio is interesting - in the original 3 good is better than 1000 bad, although “1000” can be a figure of speech);
4. Google does not consider all directories evil;
5. On Google+, you can make a profile of your site (and I thought that there are more and more people there!)
6. and last but not least : Andre associates made the site netcomber.com , where you can search for sites belonging to the same owner (membership is determined by 3000 parameters). It is recommended to use for searching search spam clusters, monitoring competitors' sites and others. Cynically hinting that "so far free."
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I would be glad if someone shares their feelings about using netcomber.com - it seemed to me that he doesn’t really understand websites in Russian. For example, I watched the rbc.ru site - so he found some rather strange sites with supposedly the same owners. However, it is possible that the owners really are the same ... And maybe it will help with the search for copy-paste from your site.
The main idea of ​​the interview is “if you want your site to be higher in the search results, make it as if there is no SEO. This is waiting for you and the user, and Google. "
Several interesting answers to Andre, which to me (and to the commentators on the original interview on the James website) did not seem so trivial (sorry, if you already know this, all of a sudden someone else does not know):
1. The keywords (anchors) from which links come to your website are divided into commercial and non-commercial by Google;
2. more than 2 commercial keywords in a tag
<title> 3. links from “good” pages have orders of magnitude more weight than links from “bad” (this is so clear, but the ratio is interesting - in the original 3 good is better than 1000 bad, although “1000” can be a figure of speech);
4. Google does not consider all directories evil;
5. On Google+, you can make a profile of your site (and I thought that there are more and more people there!)
6. and last but not least : Andre associates made the site netcomber.com , where you can search for sites belonging to the same owner (membership is determined by 3000 parameters). It is recommended to use for searching search spam clusters, monitoring competitors' sites and others. Cynically hinting that "so far free."
')
I would be glad if someone shares their feelings about using netcomber.com - it seemed to me that he doesn’t really understand websites in Russian. For example, I watched the rbc.ru site - so he found some rather strange sites with supposedly the same owners. However, it is possible that the owners really are the same ... And maybe it will help with the search for copy-paste from your site.
Source: https://habr.com/ru/post/155459/
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