Contextual advertising "Runner" covers 18 million Internet users
Service "Runner" conducted a study of classroom indicators and advertising opportunities of its affiliate network.
According to the data obtained during the research, in October 2007 the weekly coverage of the advertising network of the Begun service was 18 million unique Internet users. Thus, contextual advertising "Runner" covers the entire Russian Internet audience (17.1 million people according to FOM, summer 2007) and even exceeds it at the expense of users from the CIS and foreign countries. At the same time, 9.8 million people see advertisers of the service daily.
Every weekday contextual advertising service “Runner” makes 450 million ad impressions, which is about 2.8 billion impressions per week.
Alexey Basov, General Director of the company “Runner”:
“Today, our service is an access point to the entire active Russian-speaking Internet audience, offering effective advertising tools. This attracts not only a lot of Russian advertisers, but also foreign companies. We intend to expand the audience of the service, strengthening our position not only in the regions of Russia, but also increasing the presence of “Runner” in Ukraine and other neighboring countries. ”
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Recall that according to the September study of the geography of the Runner users, most of them are users from Russia (76.7%), followed by Ukraine (12.5%). Statistics show that Europe is more and more interested in the Russian-speaking audience: today, users from 33 European countries are registered in “Runner”. First of all, these are Germany (1.2%) and the United Kingdom (0.9%).
According to the data obtained during the research, in October 2007 the weekly coverage of the advertising network of the Begun service was 18 million unique Internet users. Thus, contextual advertising "Runner" covers the entire Russian Internet audience (17.1 million people according to FOM, summer 2007) and even exceeds it at the expense of users from the CIS and foreign countries. At the same time, 9.8 million people see advertisers of the service daily.
Every weekday contextual advertising service “Runner” makes 450 million ad impressions, which is about 2.8 billion impressions per week.
Alexey Basov, General Director of the company “Runner”:
“Today, our service is an access point to the entire active Russian-speaking Internet audience, offering effective advertising tools. This attracts not only a lot of Russian advertisers, but also foreign companies. We intend to expand the audience of the service, strengthening our position not only in the regions of Russia, but also increasing the presence of “Runner” in Ukraine and other neighboring countries. ”
')
Recall that according to the September study of the geography of the Runner users, most of them are users from Russia (76.7%), followed by Ukraine (12.5%). Statistics show that Europe is more and more interested in the Russian-speaking audience: today, users from 33 European countries are registered in “Runner”. First of all, these are Germany (1.2%) and the United Kingdom (0.9%).
Source: https://habr.com/ru/post/15525/
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