How much do top bloggers make money?

This topic has not been paid by anyone, and the author has nothing to do with any of the authors mentioned in the text. There is only one link to the source of information in the text.

One of the top bloggers of LiveJournal published their own study, which shares information about how much people earn from their magazines from the top of the most popular blogging service. The research method is quite simple - the author simply asked not the most delicate question and received an answer, to which you can relate with varying degrees of trust.
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In general, we can conclude that being a top blogger is quite a profitable occupation. First of all, the most famous and easiest way to monetize your blog - advertising - is used by the owners of their magazines most often and the prices for an advertising post are as follows:

• zyalt does not hesitate to take for an advertising post for 100 thousand rubles;
• tema unsubscribed by mail, which can accommodate in his blog information for 300 thousand rubles (!!!);
• exler advertises you for 60 thousand rubles;
• sergeydolya takes 150 thousand rubles for the post (though he says that he spends them on charity and community projects);
• ibigdan evaluates an advertising post in his blog in the range from 300 to 1500 dollars, let it be an average of 900, well, or in terms of rubles - about 30 thousand rubles;
• ottenki_serogo will write a report about your event for 30 thousand rubles;
• prostitutka_ket will post your post for 100 thousand rubles.

By themselves, the rates for advertising do not give a complete picture of this method of earnings, because here the frequency of its appearance on the blog pages is interesting. The author of the study estimates this parameter on average as three to five days with discounts for various periods of the calendar year.

The second way to monetize - placing banners - apparently, is not very popular with bloggers, so it is simply reported that the cost of placing a banner for one month in a prostitutka_ket is 50 thousand rubles.

Thus, the author estimates the average monthly income of bloggers in the following quantities:

• zyalt - 600 thousand rubles;
• tema - 1.8 million rubles;
• exler - 360 thousand rubles;
• sergeydolya - 900 thousand rubles;
• ibigdan - 180 thousand rubles;
• ottenki_serogo - 300 thousand rubles;
• prostitutka_ket - 750 thousand rubles.

Further, the costs of maintaining the blog at a commercial level are also estimated - in other words, its promotion in the LJ ranking and filling it with high-quality and interesting content. Given the costs of attracting a single friend and a rather obvious idea that bloggers who describe traveling in their journals, if they make them at their own expense, should take into account the cost of travel, as well as possession of high-quality photographic equipment.

This is followed by a calculation of the cost of a particular blog, taking into account the number of friends and various correction factors, and it turns out that the most significant financially is the LJ-blog of designer Artemy Lebedev.

UPD : there is also an alternative, but more skeptical review of the income of top bloggers from Alex Exler, based on which it can be concluded that the initial analysis contains clearly overestimated estimates. Thank you stalkers
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