Google introduced the “Disavow links” feature to selectively remove the influence of spamming external links.

I think this news will be interesting not only for SEOs, but also for all site owners or just for all those who are interested in search engine algorithms. So, Google has launched the function “Disavowed links”, which allows you to select external links leading to your website and reset their value. Those. You can show the search engine manually, which links (external) to take into account, which - not.

This feature was presented at the Pubcon conference in Las Vegas. There is also a video (English-language), where Matt Cutts, head of Google Webspam, tells in detail about the principles of how a new function works and what effect it may have on the search engine's attitude to a specific site.
')
The function, according to Cutts, was added at the request of webmasters, whose resources suddenly began to indicate hundreds and thousands of spam links, to which the webmaster himself has nothing to do. According to many webmasters, such techniques allow you to "drop" the website in search entirely, or worsen the ranking of some queries.

After the webmaster instructs the search engine to “disavow” an external link, Google will no longer consider it for several weeks. Here is the video itself, if anyone is interested: