Complete video guide on collecting design information
Today, the idea of designing for Internet resources is slowly getting accustomed to the market, but the idea of audience research within the framework of design gets worse. On Habré was published a couple of articles on this topic:
We love “sharpening the saw” and improving our skills, so we invited Alexander Tunik ( altunik ), the author of these articles and the head of the design studio “Tectonics”, to conduct a course of lectures in our company devoted to the study of the context and the audience needed for site design.
The result was a very interesting and voluminous set of training materials, which, by agreement with Alexander, we openly share. Under the cut - abstracts, videos and slides from three seminars.
The first lecture is devoted to general points in the collection of information necessary for the design of Internet resources (and not only).
Theses:
Questions and answers begin at 01:07:55. Sorry for the quality of the first video, filmed on the boots.
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The second lecture deals with the method of collecting information.
Theses:
Questions and answers begin at 01:52:55.
In the third lecture, we talked about how to use the results of research in work: in design, in design, in development, in working process with a client, and in solving controversial situations.
Theses:
Questions and answers begin at 36:43.
The target audience of these lectures are those professionals and representatives of those companies who have the resources to implement design and information gathering in a permanent workflow. We are well aware that not everyone has the resources, but we would like to remove the greatest number of questions and give the most complete guide for those who have them.
We hope that we have succeeded.
It is for reasons that have been voiced that I would not like to engage in empty disputes that customers will not buy it, that nobody needs it, that it is too difficult, and so on. Buy, need, and easy. The only question is a systematic effort.
We love “sharpening the saw” and improving our skills, so we invited Alexander Tunik ( altunik ), the author of these articles and the head of the design studio “Tectonics”, to conduct a course of lectures in our company devoted to the study of the context and the audience needed for site design.
The result was a very interesting and voluminous set of training materials, which, by agreement with Alexander, we openly share. Under the cut - abstracts, videos and slides from three seminars.
Lecture 1. Collection and systematization of information
The first lecture is devoted to general points in the collection of information necessary for the design of Internet resources (and not only).
Theses:
- What is a pre-project study (information gathering) and why it is needed: a process, goals.
- What results gives the study: the specific utility for the project, the developer team, the client.
- What is required from the staff of the studio for the study: knowledge, skills, time.
- How much is the collection of information. How long does it take. How to sell research to the client.
Questions and answers begin at 01:07:55. Sorry for the quality of the first video, filmed on the boots.
')
Lecture 2. Methods of collecting information
The second lecture deals with the method of collecting information.
Theses:
- Planning information gathering, stages, tools.
- How to work with the client in the process.
- Analysis of the environment and competitors.
- Research and analysis of the target audience.
- Processing of results and the formation of requirements (to the site).
Questions and answers begin at 01:52:55.
Lecture 3. Using results
In the third lecture, we talked about how to use the results of research in work: in design, in design, in development, in working process with a client, and in solving controversial situations.
Theses:
- Characters and scripts.
- Using the results in the design itself.
- Use of results in work planning.
- Immersion of the team in the project and a common language with the client, use in controversial situations.
- Use in design and development.
Questions and answers begin at 36:43.
Momma, why is this all?
The target audience of these lectures are those professionals and representatives of those companies who have the resources to implement design and information gathering in a permanent workflow. We are well aware that not everyone has the resources, but we would like to remove the greatest number of questions and give the most complete guide for those who have them.
We hope that we have succeeded.
It is for reasons that have been voiced that I would not like to engage in empty disputes that customers will not buy it, that nobody needs it, that it is too difficult, and so on. Buy, need, and easy. The only question is a systematic effort.
Source: https://habr.com/ru/post/155003/
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