Festival 404: published the first video reports
Surely, many of you know that we recently here in our Samara recently held a powerful 404 Festival . 800 participants came to us from all over Russia, and also from Ukraine, England and the USA. This is a lot for a small provincial IT conference. Here is a video that more or less conveys the mood of the Festival:
The most attentive of you noticed that in the video a lot of fun, but few reports. All because we shot all the reports on video and will be completely free to show them to everyone.
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Arseny Zarechnev, Ostrovok.ru, Moscow
All salt one-page applications
In the report, we will look at the pros and cons of one-page applications, the frameworks and the ready-made tools for creating them, learn how to connect data and presentation and cover all of this with tests.
Showa Lotoshniki, Google, San Francisco
We test with the whole team or who such Software Engineer in Test
If you are tired of making releases on Thursday night with a feverish correction of bugs that for some reason no one has found in the previous three months of development and two months of testing, you will be interested in a few lessons that Google learned from its experience.
We will talk about how to test really important things and how to separate them from unimportant things, how to make engineers stop hating testing, and who is a Software Engineer in Test
Alexander Rybyakov, Look At Media, Moscow
Carte blanche advertising space
How to preserve the integrity of the idea and not lose it in the jungle of agencies on the way to the deadline? Why is it important for users and why is it necessary for the client? Stories from the life of a media company.
Lisa Nikolova, PepsiCo, Moscow
let's talk
Good communication with the consumer is possible when you have something to tell. But what to do if you sell not funny pictures from the Internet, but a real, tangible and completely uninteresting product in itself? About the choices of content policy choices and ways to assess its effectiveness - on the example of Pepsi, Mountain Dew and other food brands.
Vitaly Myshlyaev, SilaUma, Moscow
Myself KGB: how to collect a dossier on customers
Every time, planning communications, we are faced with the problem of their effectiveness. If earlier this was done by simply dividing the costs of the result, today technology is already sufficiently advanced to evaluate each contact separately, and squeeze the maximum out of it, making the most relevant offer.
You will learn:
Whether it was just a small part of all the reports that were made at the fest. We will try as soon as possible to make new videos and upload them to our channel . Subscribe!
The most attentive of you noticed that in the video a lot of fun, but few reports. All because we shot all the reports on video and will be completely free to show them to everyone.
')
Arseny Zarechnev, Ostrovok.ru, Moscow
All salt one-page applications
In the report, we will look at the pros and cons of one-page applications, the frameworks and the ready-made tools for creating them, learn how to connect data and presentation and cover all of this with tests.
- What problems solve single-page applications
- Render templates on the client - different approaches
- Communicating with the server
- View and data binding
- Single-page application testing
Showa Lotoshniki, Google, San Francisco
We test with the whole team or who such Software Engineer in Test
If you are tired of making releases on Thursday night with a feverish correction of bugs that for some reason no one has found in the previous three months of development and two months of testing, you will be interested in a few lessons that Google learned from its experience.
- Find a lot of bugs?
- Can not release a new version in time?
- A lot of work before the release?
- Fuzzy nights after release?
- Want to overtake the competition?
- Take control of quality.
- Test the most important things every day, every hour and every minute.
- Do not test unimportant.
- Help the engineers love testing.
We will talk about how to test really important things and how to separate them from unimportant things, how to make engineers stop hating testing, and who is a Software Engineer in Test
Alexander Rybyakov, Look At Media, Moscow
Carte blanche advertising space
How to preserve the integrity of the idea and not lose it in the jungle of agencies on the way to the deadline? Why is it important for users and why is it necessary for the client? Stories from the life of a media company.
Lisa Nikolova, PepsiCo, Moscow
let's talk
Good communication with the consumer is possible when you have something to tell. But what to do if you sell not funny pictures from the Internet, but a real, tangible and completely uninteresting product in itself? About the choices of content policy choices and ways to assess its effectiveness - on the example of Pepsi, Mountain Dew and other food brands.
Vitaly Myshlyaev, SilaUma, Moscow
Myself KGB: how to collect a dossier on customers
Every time, planning communications, we are faced with the problem of their effectiveness. If earlier this was done by simply dividing the costs of the result, today technology is already sufficiently advanced to evaluate each contact separately, and squeeze the maximum out of it, making the most relevant offer.
You will learn:
- What dossier can be collected on clients;
- What to do if you have too many one-time relationships with site visitors;
- How to build long-term relationships with visitors;
- Can I get customers for life.
- And finally, see a live example of how this happens!
Whether it was just a small part of all the reports that were made at the fest. We will try as soon as possible to make new videos and upload them to our channel . Subscribe!
Source: https://habr.com/ru/post/154977/
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