TechCrunch: Vertu Moves to Android

According to TechCrunch technolog sources, the former Nokia unit for the production of luxury phones Vertu is switching to the release of smartphones with the Android operating system.

In June of this year, the Finnish company began negotiations on the sale of the Vertu brand and production facilities of the Swedish investment company EQT ; the amount of the transaction was to be 200 million euros (according to rumors). Apparently, the deal was made, and the company with the new owners will be headed by one of the Nokia veterans with 20 years of experience, the Finnish name of which sounds like Anssi Vanjoki.

In 2010, Anssi Vanjoki resigned from a leading position in Nokia, and this decision was puzzling to many, since he was considered one of the key figures in the company. Later, Anssi Vanjoki explained his decision by saying that he could not take over as Nokia’s CEO, which is obviously an unequivocal reference to Stephen Elop, who reoriented the company to cooperate with Microsoft.

Reportedly, the operating system of the new Vertu devices will not be Windows Phone, but the Android system (while the “native” version for Vertu with Symbian is not considered as viable). It is interesting to note that many experts, after plans to sell Vertu became known, were confident that the new system would be just Windows Phone, since it “looks more stylish and luxurious” than Android, which is associated with cheap Chinese smartphones. and only with a few top solutions from Samsung, Motorola and Sony.
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