Rovio and CERN will teach kids nuclear physics with Angry Birds

The creators of Angry Birds from Rovio and CERN, the European Organization for Nuclear Research, are jointly developing a “fun learning experience” whose goal is to entice children in science. Collaboration is part of Rovio's new initiative to use the Angry Birds brand for educational purposes. The Finnish company will launch a new educational program under the brand Angry Birds Playground, aimed at children from 3 to 8 years old, in Finnish kindergartens (there are children's parks of the same name in Finland).

Rovio told TechCrunch that the collaboration will consist in the release of educational materials along with CERN - first books and board games, then other products.

“Modern physics has been around for about 100 years, but it still remains a mystery to many people. Working together with Rovio, we will be able to teach children to quantum physics - fun and easy, ”said Rolf Landua, head of CERN at the book fair in Frankfurt.
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“This is great for both sides, a fun combination of physics and Angry Birds. Rovio has a great platform with wide reach and high engagement, which makes this collaboration very promising, ”he added.

“With the Playground, children will be able to have fun and learn more about physics than with the old teaching methods,” is the director of marketing at Rovio, Peter Westerbaka.