Yandex announces the full support of the Ukrainian language in the Yandex.Direct contextual advertising system. Now advertisers can create ads in the Ukrainian language and place them on appropriate requests. The Yandex.Direct interface is also translated into Ukrainian .
“Search queries in Ukrainian make up a significant proportion of requests from Ukrainian users of Yandex. We often received messages from advertisers who wanted to advertise in their native language, ”says Yevgeny Lomize, head of advertising technology at Yandex. “Ukrainian became the first language after Russian, which is maintained in Direkt.”