“Google arithmetic”: spend $ 1000 on Radio Ads and get back $ 2000
To a sane person, such a statement would seem like a divorce in the style of “you give me a ruble — I’m two to you” if it did not come from Google.
Indeed, Google offers $ 2000 to any advertiser who spent $ 1000 on an advertising campaign in Google Audio Ads, a radio advertising service from Google. True, this $ 2,000 will be offered in the form of a loan for future advertising campaigns, although some of this money will go not to Google’s “treasury”, but to pay for the services of radio stations.
It seems that the decision to hold such an action suggests that if Google is leading in the online advertising market, then in the offline advertising market it feels obviously insecure. And it is so uncertain that it buys users for its own money.
Indeed, Google offers $ 2000 to any advertiser who spent $ 1000 on an advertising campaign in Google Audio Ads, a radio advertising service from Google. True, this $ 2,000 will be offered in the form of a loan for future advertising campaigns, although some of this money will go not to Google’s “treasury”, but to pay for the services of radio stations.
It seems that the decision to hold such an action suggests that if Google is leading in the online advertising market, then in the offline advertising market it feels obviously insecure. And it is so uncertain that it buys users for its own money.
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Source: https://habr.com/ru/post/15376/
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