I have already drawn an analogy of the situation in the social Internet with the times of the Gold Rush. As then, now the value of the “prize” along with the simplicity of the toolkit attracts hundreds to the mines, speaking in modern Russian, startups. And again, in reality, everything turns out to be much more complicated than many of them imagined. I will try to clarify my point on a single task, which often has to be solved by the generator of ideas - the founders of startups. It turned out a kind of roadmap for beginners, developed on the basis of my own experience ...Formulation of the problemGiven:1.
there is an idea which, and you are sure of it, will change the world (at least, the world of social Internet)
2.
there is a preliminary understanding of how to realize this idea alone you cannot do (the reasons may be very different, some of them will be discussed later)
3.
no team
4.
no money
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To find:1.
Who is to blame? - remove the question. Each of us already has the answer to it. Especially well we know who is to blame for the fact that we have no money.
2.
What to do? - select the answer (
you can not pay attention to my comments ):
-
patent an idea, then sell it (
taking the above conditions, I consider the occupation meaningless )
-
to sell the idea immediately (
I also consider it almost a waste of time - you are unlikely to find those who want to buy a “cat in a bag” )
-
give an idea (
why not? There is Open Source, there is Open ID, and now there will be Open Idea. How many such gifts are scattered in the blogosphere! )
-
forget about it and generate a new one (
it will always be in time )
-
to make the idea “spun” all the same (
I am for )
3.
Where to start? - Answer options depend on the selected answer in accordance with claim 2. I want to share with the reader some considerations in case he or she chooses DO option in paragraph 2. In this case, there are not so many sub-options at our disposal:
•
develop a business plan for the idea, and then look for money
•
seek money immediately for the implementation of the idea
•
to put together a team for the full realization of the idea and to do without external investments at all
•
put together a team to implement an idea at the level of a working prototype, and then look for money
•
create a prototype after all for yourself, and then sell it along with the idea
And now, in fact, you can go to the roadmap on 5 pages with the application. Although, wait a few more words. When I published this note in my iTech Bridge blog, two interesting responses from the participants of the Commonwealth “ For the new social web ” followed it. In fact, these are two independent ideas. In particular, one of them seemed promising. This is the idea of a kind of metastard, which the author (slava7) calls the “Startup Factory”, although I prefer the “Startup Incubator”. We have already discussed this idea with him in our Commonwealth. Now he designed it in a more elaborate form. At the same time, both one and the second idea, despite their overall attractiveness, seemed to me rather utopian, and in many ways, confirming some of my concerns expressed in the Guide, which is being discussed. This led me :) to an extended comment, which I anticipated with the well-known phrase of M. Lomonosov, that “the young men feed the hopes”. So, if you want to participate in the discussion about the fate of online startups, welcome ...