Behavioral technologies in the RLE network.

Advertising network RLE offers commercial advertisers a new unique opportunity to search for the target audience - the use of one of the behavioral technologies, search targeting.

Search targeting allows advertising to be shown to people who have requested information from search engines that matches the subject of the advertised business or web project. This approach ensures maximum efficiency of advertising contact and minimizes the cost of the attracted visitor.

For example, owners of car dealerships can focus a campaign on those people who used car brands and other words that define automotive topics in their search queries. If the user turned to the search engine for a day with requests for “Nissan Note on credit”, “Buy Teana” or “Nissan price”, then he just needs to show the banner of the car dealership selling Nissan cars! This is exactly what search targeting can do.
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The advertiser can use his own set of queries or use ready-made packages of search words. At the moment, packages are formed by car brands, as well as their classes (A, B, C, D, E, F).

Advertisers can conduct a free car test campaign using search targeting.