Hidden mobile market opportunities: marketplaces
I post my own translation of this note from TechCrunch on the blog, since the idea, which was very well stated in it, lies at the heart of the strategy and philosophy of our company.
Original article here - techcrunch.com/2012/09/27/mobiles-hidden-opportunity-marketplaces
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Editor's Note: Matt Cohler is General Partner of Benchmark Capital
He is responsible for identifying investment opportunities associated with Internet companies in addition to working closely with companies throughout the firm’s portfolio. You can follow him on Twitter here. twitter.com/mattcohler
Creating and managing a trading platform is a very difficult task.
Trading platforms consist of two parts: supply (sellers) and demand (buyers). To build a platform, it is necessary to combine both sides of the market. And in order to control this market, you need to have a better vision on both sides of the market than anyone else - in real time. In other words, you have to see the point of view of both the buyer and the seller, and you should know in real time what buyers want to buy and what sellers want to sell (and at what price).
As I said, creating and managing a trading platform is difficult.
Fortunately, the mobile Internet makes it much, much easier. Today, the almost universal penetration of mobile devices makes it possible to “connect” both sides of the market much faster and cheaper than ever before, and then, in real time, control the supply of this market and the dynamics of demand.
My partners on Benchmark, and I really believe in the business model of trading platforms, we were early investors in eBay, OpenTable, 1stdibs, GrubHub, Zillow, oDesk, and more recently Uber, a service that completely changes the private transport market through the use of mobile smartphones on both sides of the market. Everything is just beginning, and we continue to search.
The best opportunities for creating new markets (or restructuring old ones) with the help of mobile technologies will be in markets where supply is initially limited and there is no viable (comparable in price) replacement for this kind of supply. Aggregate this supply and demand will follow. Mobile technology just makes it all so much easier.
Original article here - techcrunch.com/2012/09/27/mobiles-hidden-opportunity-marketplaces
')
Editor's Note: Matt Cohler is General Partner of Benchmark Capital
He is responsible for identifying investment opportunities associated with Internet companies in addition to working closely with companies throughout the firm’s portfolio. You can follow him on Twitter here. twitter.com/mattcohler
Creating and managing a trading platform is a very difficult task.
Trading platforms consist of two parts: supply (sellers) and demand (buyers). To build a platform, it is necessary to combine both sides of the market. And in order to control this market, you need to have a better vision on both sides of the market than anyone else - in real time. In other words, you have to see the point of view of both the buyer and the seller, and you should know in real time what buyers want to buy and what sellers want to sell (and at what price).
As I said, creating and managing a trading platform is difficult.
Fortunately, the mobile Internet makes it much, much easier. Today, the almost universal penetration of mobile devices makes it possible to “connect” both sides of the market much faster and cheaper than ever before, and then, in real time, control the supply of this market and the dynamics of demand.
My partners on Benchmark, and I really believe in the business model of trading platforms, we were early investors in eBay, OpenTable, 1stdibs, GrubHub, Zillow, oDesk, and more recently Uber, a service that completely changes the private transport market through the use of mobile smartphones on both sides of the market. Everything is just beginning, and we continue to search.
The best opportunities for creating new markets (or restructuring old ones) with the help of mobile technologies will be in markets where supply is initially limited and there is no viable (comparable in price) replacement for this kind of supply. Aggregate this supply and demand will follow. Mobile technology just makes it all so much easier.
Source: https://habr.com/ru/post/152589/
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