Gamers need Her Majesty

The Government Communications Center ( GCHQ ) of Great Britain, one of the largest branches of British intelligence, during its campaign to dispel myths about itself and, so to speak, turn to face the public, said that from now on every player in computer games about spies, racing and Shooting is a potential recruit for him. In order for the young computer geniuses to learn and become interested in the work “in the service of Her Majesty”, GCHQ will place its advertising banners “Career in British Intelligence” in the appropriate places of the virtual landscapes of the games Splinter Cell, Need for Speed: Carbon, Enemy Territory: Quake Wars and some others.

This step GCHQ harmoniously fits into the overall picture of the gradual "humanization" of the British intelligence services in recent years. Thus, the MI6 service, widely known for James Bond films, on its official website, carefully refrains from the glamorous glitter of the series about the super-agent, and the slightly less popular MI5 recently began to advertise on the sides of London double-decker buses and gym dressing rooms. most struggling with the ripened personnel hunger.

Advertising will be placed in games on PC and XBox 360 and will be dynamically updated via the Internet using the services of the company Massive Inc , which was a pioneer in the market of in-game advertising. The company was bought by Microsoft in May last year.