From search to selection

Search, not necessarily on the Internet, but in general the search, sometimes complicated by the fact that the seeker does not fully represent what he wants. When the request is accurately and clearly formulated in the head - everything is simple. But when there is only one single and very vague introductory?

For example, you need to find a strict suit. But which one? How to understand what kind of costume is needed when I spent my whole life in jeans and a sweater? Offline, this issue is solved by a long walk between the rows with hangers or communication with sales assistants. And gradually it’s shaping up in my head that the costume should be a dark blue checkered troika. Now it remains only to find it - for example, ask Yandex.

Today we stepped forward, stepping back - we opened garderob.yandex.ru , which can be entered at the “I want a suit” stage. That is a service where you can not just search, but choose. See what options there are, compare them and, having thought it over, choose.
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“Clothing” is a service of choice. Of course, it’s easy to find a specific long-sleeved color shirt . But first of all, it was created for cases when your search starts with something indefinite and to find the answer, you must first find the question.

We believe that search services should learn to answer not only the question, but also the need - the need of each person to dress beautifully, drive a good car, live in a comfortable home. And we plan to further develop our services in this direction.

Search and Market Commands,
we search and choose