Dibrov and Novozyonov become managers of the new Internet portal

Popular TV presenters Dmitry Dibrov and Lev Novozhenov will lead the new communication portal top4top.ru , the launch of which will be officially announced in the next two weeks. The project’s investor was Russian Media Ventures (RMV), owned by Video International shareholders. Investments in the project by domestic standards are very substantial: $ 10-15 million, of which $ 4.5 million will be spent on advertising, Kommersant reports , citing a source close to Video International.

The Internet portal top4top.ru will offer users various communication services: mail, photo and video sharing, blogs, chat rooms and a number of others. “The scale of the project is also indicated by the fact that they are ready to buy audio and video content, so far none of the major portals have done this,” an anonymous source shared with the newspaper Kommersant.

The Russian Media Ventures Foundation was established in 2003 for investment in media projects. The founders are Peter Hervey, founder of the CTC channel and Radio Maximum, and a group of investors, including several shareholders of the Video International group.

According to independent experts, for $ 10-15 million, you can make a “chic” portal, which is quite capable of approaching the “big four” (Yandex, Rambler, Mail.ru and RBC).
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The creation of this portal is another evidence of the emerging dotcom boom on the Russian Internet, which is associated with the rapid growth of online advertising. According to the agency MindShare Interaction, in the first half of 2007, the cost of online advertising reached $ 150 million (of which $ 88 million - on contextual). At the end of the year, the Internet advertising market volume will reach $ 360–370 million.

“Venture funds are ready to give money for a successful team that has already implemented a project on the Internet, but there are few such teams in a rapidly growing market,” said Ruslan Tagiyev, director of media investments at TNS Gallup Media.