A video boom has started on the Russian Internet
“A video boom has started on the Russian Internet,” the Kommersant newspaper published yesterday. In the article, they tell in detail who and why is investing millions of dollars in Russian clones YouTube and other video startups.
A few days ago it became known that the not yet launched Russian company TV-Click, which produces professional video content for Internet TV, sold about 45% of the authorized capital to the Russian venture capital fund ABRT for about $ 2 million. Now financiers are considering the possibility of further investment in the amount of $ 3-5 million
TV Click will be a network of niche online channels. At the first stage, 15 TV channels are expected, among which are “Clerks”, “Girl in search”, “Finished cormorants”, etc. Founder and director of “TV-click” mandrick Roman Mandrik said that the money will be used to increase the number of thematic channels : “In a year we want to bring the number of channels to 200”.
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ABRT believes that the Russian online video advertising market will amount to $ 20-25 million by 2009. Judging by the investment boom that began on the Russian Internet, these are really fair estimates.
Back in July, Russia's largest video starship RuTube announced that it was considering several offers from various investors, including the venture fund Mangrove Capital Partners and Gazprom-Media. The owners of RuTube said at the time that they were ready to sell the resource for $ 5-10 million. Probably, since then the valuation has grown even more.
In September of this year, the owner of Active Video LLC, which developed the technology for integrating hyperlinks into videos, Ruslan Kaftanatiy sold 7% of the authorized capital of his company for $ 1.5 million. Now the company is negotiating the sale of a controlling stake with ABRT and Baring Vostok Capital funds Partners. Ruslan Kaftanatiy is ready to sell a controlling stake of the company based on the value of 100% of the authorized capital of approximately $ 10 million with the investor’s obligations to invest another $ 12 million in the project.
Experts again and again emphasize that no one has yet invented a way to make money on online video. But investors believe that over the next two to three years, an effective business model will still appear, and therefore they are ready to invest millions of dollars now.
A few days ago it became known that the not yet launched Russian company TV-Click, which produces professional video content for Internet TV, sold about 45% of the authorized capital to the Russian venture capital fund ABRT for about $ 2 million. Now financiers are considering the possibility of further investment in the amount of $ 3-5 million
TV Click will be a network of niche online channels. At the first stage, 15 TV channels are expected, among which are “Clerks”, “Girl in search”, “Finished cormorants”, etc. Founder and director of “TV-click” mandrick Roman Mandrik said that the money will be used to increase the number of thematic channels : “In a year we want to bring the number of channels to 200”.
')
ABRT believes that the Russian online video advertising market will amount to $ 20-25 million by 2009. Judging by the investment boom that began on the Russian Internet, these are really fair estimates.
Back in July, Russia's largest video starship RuTube announced that it was considering several offers from various investors, including the venture fund Mangrove Capital Partners and Gazprom-Media. The owners of RuTube said at the time that they were ready to sell the resource for $ 5-10 million. Probably, since then the valuation has grown even more.
In September of this year, the owner of Active Video LLC, which developed the technology for integrating hyperlinks into videos, Ruslan Kaftanatiy sold 7% of the authorized capital of his company for $ 1.5 million. Now the company is negotiating the sale of a controlling stake with ABRT and Baring Vostok Capital funds Partners. Ruslan Kaftanatiy is ready to sell a controlling stake of the company based on the value of 100% of the authorized capital of approximately $ 10 million with the investor’s obligations to invest another $ 12 million in the project.
Experts again and again emphasize that no one has yet invented a way to make money on online video. But investors believe that over the next two to three years, an effective business model will still appear, and therefore they are ready to invest millions of dollars now.
Source: https://habr.com/ru/post/15211/
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