On July 6, 2006, the runner’s advertising sites had the opportunity to display a reduced image of the advertiser's site next to the ad text. Partners of the company using the “Runner.AutoContext” technology can activate the corresponding option in their interface and add a site preview to the advertising issue.
“The latest research by the independent company Arton-Consulting confirmed once again that today's contextual advertising tools are identical in efficiency,” comments Alexey Basov, general director of Begun. - The activity of the audience attracted from the search and thematic sites varies within 5%. Relying on independent research and feedback from users of the service, Runner actively invests in the development of AutoContext technology, adding to it new developments aimed at increasing partners' incomes and returns for advertisers. ”