I am recently concerned about the issue of pricing for software. So, for example, with the presentation of “one cunning programmer” in the price section, the price is $ 50 per workplace per month. Immediately, a counter-question is asked from the audience: “Why is it so cheap?”, Because the closest competitor requires $ 3,000 for the workplace (although you only have to pay once).
In principle, 50 bucks a month is about the same headstock (assuming that they will use software for about 5 years), only the conditions are incomparably better, because:
* Monthly billing leaves the client the freedom to “opt out” of software at any time, according to which investments in software are commensurate with its use. It follows that the client does not have such a risk, as with the purchase of full software immediately.
* The option to pay immediately for the year ahead with a 10% discount.
* Ability to require constant upgrades during the whole time of using the software.
* This approach saves your sales time, because he doesn’t have to bathe on the topic of contract renewal, he can devote all this time to acquiring new customers.
So I just sum it up - monthly billing is much more convenient for the consumer, but leaves a feeling of “incompleteness” of the transaction (probably the owners of leasing vehicles feel the same - like mine, but not mine). However, as world practice shows, this feeling is only an echo of the Scoop, because in capitalist reality almost everyone lives in leasing.
')
Or am I completely wrong?