Last.fm is embedded in LiveJournal
The popular music web project Last.fm has announced an exclusive deal with the company "Soup" , which is engaged in the support and development of the Cyrillic part of the LiveJournal resource. At the first stage, the companies plan to cooperate in three directions.
1. The introduction of new features for users of LiveJournal.ru in order to attract traffic to the website Last.fm. New features will allow users of Livejournal.ru to post on the blog original flash widgets from Last.fm - radio, playlists, images of musicians and album covers.
2. Implementation of joint marketing campaigns to strengthen the position of Last.fm on the Russian Internet.
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3. Work with the + SOL agency selling advertising opportunities at the Last.fm site.
Thus, the British company Last.fm begins active promotion to the Russian market, which is one of the most important in the world for Last.fm (this is what the company management says).
“In Europe, Russia is one of the leaders in terms of the number of Last.fm users, so it’s logical for us to cooperate with such a large site as LiveJournal.ru, a favorite blogger site of Russian users,” said Martin Stiksel, one of the founders of Last .fm.
Andrew Paulson, President of Soup, commented on the deal as follows: “Last.fm is one of the great online brands. I am happy that we will work to make his audience in Russia even more, to expand the functionality of Livejournal and, of course, to provide the best brands with new promotion opportunities. This is a collaboration to be proud of. ”
Joint marketing campaigns include a number of events to promote the brands Last.fm and LiveJournal.ru among music lovers and musicians of Russia.
Under the terms of the agreement, the agency + SOL receives the exclusive right to sell Last.fm advertising space in Russia. Agency + SOL is known for successful advertising sales on many popular social and entertainment websites in Russia.
According to the press release
1. The introduction of new features for users of LiveJournal.ru in order to attract traffic to the website Last.fm. New features will allow users of Livejournal.ru to post on the blog original flash widgets from Last.fm - radio, playlists, images of musicians and album covers.
2. Implementation of joint marketing campaigns to strengthen the position of Last.fm on the Russian Internet.
')
3. Work with the + SOL agency selling advertising opportunities at the Last.fm site.
Thus, the British company Last.fm begins active promotion to the Russian market, which is one of the most important in the world for Last.fm (this is what the company management says).
“In Europe, Russia is one of the leaders in terms of the number of Last.fm users, so it’s logical for us to cooperate with such a large site as LiveJournal.ru, a favorite blogger site of Russian users,” said Martin Stiksel, one of the founders of Last .fm.
Andrew Paulson, President of Soup, commented on the deal as follows: “Last.fm is one of the great online brands. I am happy that we will work to make his audience in Russia even more, to expand the functionality of Livejournal and, of course, to provide the best brands with new promotion opportunities. This is a collaboration to be proud of. ”
Joint marketing campaigns include a number of events to promote the brands Last.fm and LiveJournal.ru among music lovers and musicians of Russia.
Under the terms of the agreement, the agency + SOL receives the exclusive right to sell Last.fm advertising space in Russia. Agency + SOL is known for successful advertising sales on many popular social and entertainment websites in Russia.
According to the press release
Source: https://habr.com/ru/post/15180/
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