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Kyocera - a little about the little things

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Once upon a time I had a very positive experience with Kyocera printers. Years later, I was lucky to become an employee of the official sales representative of “Kyoser Document Solutions Rus”. Of course, now I am connected with Kyocera technology all the time - both as an employee of a company producing office equipment, and as an employee in the office where this equipment is used, and in the past also as an administrator. In general, the idea of ​​creating two or three popular articles for the official blog of our company on Habré seemed to me quite a feasible task.

Welcome under the cat, where there is a little bit of history and a little bit of what is called trifles, but in the complex can be of great importance.
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This year the company celebrated 53 years on the market. The Kyocera inscription does not loom at every corner, but we encounter the company's products more often than we imagine. For example, the labels Yashica and Contax used to be popular, and now Qualcomm is well known. You can see the general description in the Wiki, where there is little information, but it is enough for acquaintance. The company's historical and main business is ceramics, which is directly reflected in the name: Kyocera - Kyoto Ceramics. Hence the ability to work with silicon, and where silicon is digital technology. The company's annual turnover is 3 billion dollars, and it is growing steadily, so that doubts about the scale and success of the enterprise are superfluous. It is important to understand that Kyocera’s printing and photocopier business is the result of a merger with Mita Industrial in 2000 and, accordingly, the addition of technologies from two manufacturers.

The market for devices for processing documents is saturated and it is difficult to compete on it, besides, sorry for the commonplace, there is definitely no “best” device in any field. Someone more important speed, someone print resolution, someone is looking for a printer in the color of office furniture. As for Kyocera, then, of course, all the main parameters - quality, speed, safety, etc., are performed at a very high level. However, this is a necessary but not sufficient condition to differ from competitors in the best way. There must be something else. And this “more” is also present. First, the company has one of the lowest in the Total Cost of Ownership (SALT) industry. What better way to attract a buyer than the opportunity to get all the same as that of competitors, but cheaper? And, nevertheless, even the champion WWS is not enough for victory, we need “raisins” - all sorts of trivia-nuances that can swing the scales in favor of a particular manufacturer.

Many trifles are indispensable for the industry, such as sound insulation over the entire sound range, and especially in the high-frequency region, coolers for internal electronics with a reduced noise level. It does not affect the result of printing, but is it important? Of course. Some solutions are implemented at the technology level, for example, Kyocera devices do not need filters for ozone, since its selection is reduced to zero by the principle of operation: the photo drum is charged not with a corotron, but with a charging shaft, and with a positive charge. There is no air gap, which means there is no ozone. You must admit that it is difficult to sell a booming printer or a printer smelling all over the office, so I will not dwell on the mandatory decisions, but I’ll tell you what I liked about the unusual:


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About pleasant things all. I would welcome comments and suggestions for the following reviews.

Cherkesov Maxim.

Source: https://habr.com/ru/post/151499/


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