Tips for developers from Tag Games
Paul Farley, executive director of Tag Games, told the pages of Pocket Games what, in the first place, mobile game developers should pay attention to (the original translation of the article is posted on App2Top.ru).
1. Beginner developers, if they think about money, only in terms of “where to get it” or “make the game and become millionaires”. The approach is interesting, but not quite correct. The fact is that in your team there must be a person who will count the money, manage the “financial component” of your business. Without such a person, no matter how insignificant his role in creating a “future masterpiece” seems to be, no team will go far.
2. Of course, one person who adores a calculator and reporting plates in Excel is clearly not enough for success. It is also necessary to remember, especially at first, when the development goes in a communal apartment with a friend or in a cold garage with drafts, that you shouldn’t cram everything into a game (don’t need looting caravans, believe me). “Do not multiply entities unnecessarily,” wrote Occam.
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3. Mobile audience is inconstant, uncollected and, in general, easily distracted by a child / car / husband / shop. In addition, she is accustomed to cool free content, so do not load it, do not torment with complex controls (one finger should be enough).
4. Uniqueness. The magic word that provides - in the case of the adequacy of the authors and their diligence - success. If experienced players in the market with a budget, employees, and an understanding of the domestic kitchen industry, it’s enough to work in a chosen niche to survive, then newcomers still have to declare themselves, jump out of the swamp of mediocrity. To do this, as they say in English, feature, a key feature that distinguishes your project from similar ones. Do you do tower defense about orcs? Change the setting to, for example, a cyberpunk, turn the game process inside out (as an option, your task is not to rebuild the towers, but to navigate through the maze of agents to the target).
5. Now let's talk about monetization. If you have not been on the Moon for the last couple of years, then you should be aware of the fact that now the market is making free games the most. They do this with the help, as everyone also knows, IAP. Your task is to make the player himself, without your pressure, want to pay the money. How to do this is the topic of a separate article. The most important thing here is often not the carrot but the carrot.
6. Updates. One of the most important ways to keep a player is to regularly update applications. For this reason, the work on the project after the release in the mobile industry not only does not stop, but becomes even more intense.
7. A little more obvious: use analytical services that allow you to gradually monitor the level of downloads, the number of failures, etc. Watching them, you'll be aware of the impact that new content has on the gaming audience.
1. Beginner developers, if they think about money, only in terms of “where to get it” or “make the game and become millionaires”. The approach is interesting, but not quite correct. The fact is that in your team there must be a person who will count the money, manage the “financial component” of your business. Without such a person, no matter how insignificant his role in creating a “future masterpiece” seems to be, no team will go far.
2. Of course, one person who adores a calculator and reporting plates in Excel is clearly not enough for success. It is also necessary to remember, especially at first, when the development goes in a communal apartment with a friend or in a cold garage with drafts, that you shouldn’t cram everything into a game (don’t need looting caravans, believe me). “Do not multiply entities unnecessarily,” wrote Occam.
')
3. Mobile audience is inconstant, uncollected and, in general, easily distracted by a child / car / husband / shop. In addition, she is accustomed to cool free content, so do not load it, do not torment with complex controls (one finger should be enough).
4. Uniqueness. The magic word that provides - in the case of the adequacy of the authors and their diligence - success. If experienced players in the market with a budget, employees, and an understanding of the domestic kitchen industry, it’s enough to work in a chosen niche to survive, then newcomers still have to declare themselves, jump out of the swamp of mediocrity. To do this, as they say in English, feature, a key feature that distinguishes your project from similar ones. Do you do tower defense about orcs? Change the setting to, for example, a cyberpunk, turn the game process inside out (as an option, your task is not to rebuild the towers, but to navigate through the maze of agents to the target).
5. Now let's talk about monetization. If you have not been on the Moon for the last couple of years, then you should be aware of the fact that now the market is making free games the most. They do this with the help, as everyone also knows, IAP. Your task is to make the player himself, without your pressure, want to pay the money. How to do this is the topic of a separate article. The most important thing here is often not the carrot but the carrot.
6. Updates. One of the most important ways to keep a player is to regularly update applications. For this reason, the work on the project after the release in the mobile industry not only does not stop, but becomes even more intense.
7. A little more obvious: use analytical services that allow you to gradually monitor the level of downloads, the number of failures, etc. Watching them, you'll be aware of the impact that new content has on the gaming audience.
Source: https://habr.com/ru/post/151448/
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