
This was to be expected: Fujifilm announced the termination of film production, due to the unprofitability of the production of this product. The drop in profitability, as you might guess, is associated with the development of digital film camera analogs. It is worth noting that because of the reluctance to switch to the production of modern products, Kodak recently went bankrupt.
The film will not be released immediately, the company will gradually reduce production volumes, and by the spring of 2013 the volume of film production will be reduced to zero. As for the film, it is not yet clear whether the company will continue to produce it, albeit in smaller volumes than before, or whether it will also “leave.” Some film companies (especially Japanese) expressed regret in connection with these events - the film, so it will be very difficult to get it.
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It is worth noting that Fujifilm has been producing the film for about 80 years, which is a kind of record. The company was founded in 1934. And yes, the Fujifilm film was once very popular. For example, the same Steven Spielberg has shot almost all of his films precisely on this film.
A positive point in this whole story is that Fujifilm will still produce a special film so that you can create copies of previously made films. But that's all, there will be no other types of film.