Agency
EnterMedia has published the results of a study of the portrait of the audience of computer game users, conducted jointly with the research company
COMCOM based on the Russian Target Group Index (
TGI-Russia ) - a regular study of the consumption of goods and services, lifestyle and media preferences.
According to the results, the audience of users of computer games in Russia has grown to 14.7 million people. Over the past three months, 23% of all Russians and 30% of Moscow residents played computer games (33% of Russian residents and 47% of Muscovites used a computer during the same period).